Central’s football uniform design was modified this fall for the first time since 1982 as the college became the first in Iowa to be affiliated with the Under Armour brand.
Central College and Under Armour, Inc., announced the Baltimore, Md.-based leader in performance apparel, footwear and accessories is now the official outfitter of the Dutch.
Central is the first Iowa college or university to become an Under Armour school. Central’s 19 varsity sports squads will use Under Armour competition and training gear, as will Dutch athletics staff members. The agreement also includes marketing entitlements which will help promote Central’s athletics brand through print, digital and on-field presence throughout the college’s A.N. Kuyper Athletics Complex.
“I think this is a very exciting partnership for Central College,” says athletics director Eric Van Kley. “We feel Under Armour is the premier brand in the country for top-quality performance gear and its popularity with student-athletes and recruits continues to soar.
“We think this partnership really provides Central with another point of distinctiveness, not only in Iowa but at the national level. This also allows us an opportunity to really grow the Central College athletics brand.”
Van Kley said word of the new partnership quickly spread when fall sport student-athletes started preseason drills. “There’s a lot of buzz about this on campus,” he says. “The students are enthusiastic and I’m even hearing from staff members outside of the athletics department.”
“We think this partnership really provides Central with another point of distinctiveness, not only in Iowa but at the national level. This also allows us an opportunity to really grow the Central College athletics brand.”
Under Armour® is a leading developer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Md. For further information, please visit the company’s website at www.ua.com.
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